There’s more to Norwich than mediocre football and mustard; there’s Youth Killed It.


The band has been making their mark on the UK music scene with their blend of infectious riffs, sharp wit, and undeniable charisma. Their energetic live performances stand out on any bill, featuring unscripted banter and a party atmosphere that has earned them spots at prestigious festivals including Isle of Wight, Y Not, and The Great Escape. They have shared stages with the likes of The Kooks, The Snuts, The Sherlocks, DMA’s, and The Pigeon Detectives.

1. For someone that is yet to discoverYouth Killed It’ and would you describe yourself.

We are an indie rock/punk band with big riffs, choruses and a party atmosphere. If you enjoy 90s dance music, the 2000’s indie scene and not taking yourself too seriously, you’ll enjoy our band!

2. What inspired you as an artist?

We get inspired by writing music with energy that we know will be fun to play live and will resonate with people. Topically, we get inspired by our own lived experiences in British culture, and we like to poke fun at ourselves and the world around us.

3. What is your process for preparing to perform live? Do you have any Diva demands?

Rehearse until we can play the songs in our sleep. Our diva demands are that we have a few tinnies, and a speaker so we can dance to ‘Easy Lover’ by Phil Collins before we go on stage.

4. Where do you feel you fit into the music landscape?

We’re a bit of an anomaly because the four of us have so many different influences and so we can fit into many different types of line ups and festivals; but generally in the rock and indie scene.

5: What are your favourite musical genres, and are there any you Dislike?

We’re all really into indie and dance music but collectively we all listen to a bit of everything. Generally speaking we all love music with groove and plenty of hooks.

6. Where id the name come from?

Jack was driving his mates band (Wonk Unit) on tour when him and the singer Alex were discussing potential band names. He came up with some gold like “Jack and the Gang” and “The Cheeky Chappies”. He turned and said “Alex, you’re killing it!”, Alex then turned to him and said “No Jack, Youth Killed It”.

7 What would you say is your greatest strength as an Artist?

Self-awareness, taking care over song writing, and treating every show like it’s a party!

8. What would you say is your greatest weakness as an Artist?

Arguing over the setlist.

9.  What can fans expect from your new single ‘‘Up All Night’’.

A 3-minute bop of punchy indie. Lyrically the inspiration came from the struggles of anxiety and coming to terms with the fact that the best way to deal with it is to tackle it head on.

10. What music artiest would you say have influenced your work?

We’re influenced by lots of the classic guitar bands like Blur and The Strokes, but also love incorporating some dance elements from bands like The Prodigy and Chemical Brothers.

11. Who would you most like to collaborate with artistically?

The Streets, Jamie T, Natasha Bedingfield, Lily Allen.

12. What was your worst performance?

We haven’t had any train wreck performances just yet, no one has soiled themselves (that we are aware of) but the first couple back after the pandemic were a little bit ropey.

13: What was the most difficult obstacle you have ever faced and how did you overcome it?

Navigating what our focus and sound would be during all of the uncertainty around the pandemic. We decided to take our time with figuring out the sound and the art direction, and then threw everything at it.

14: What is your creative process when making music. Do you work with others or is there just you?

It’s all of us but Jack is our main song writer. Generally, he demos a full song of music and rough vocal ideas, and the rest of us will tinker with changes and make suggestions to production ideas. It’s a formula that works well for us, and we all value each other’s opinions.