YEF Studio is an upcoming, London-based luxury menswear label founded by Yalei Elena Feng in 2022. The same year after graduating from Kingston University upon completing her MA Studies in Fashion Design, Feng began cultivating a culture of innovation and shared purpose. With brand ideals found in detailed simplicity and a core promise to make the ordinary extraordinary, YEF Studio promotes and is inspired by innate contrasts and the individuality of self-expression. By keeping it simple and focusing on the details the result cuts a renewed figure of male confidence, in which the wearer can lead from the front without resorting to cliché.

YEF STUDIO Core Line 2023, the brand’s first-ever collection launched on yefstudio.co.uk in late January 2023. The line promises a focus on high-quality and understated details without sacrificing our planet. The designs remain concerned with the future, utilising recycled and eco-friendly synthetics, minimising waste by incorporating leftover fabrics into versatile accessories such as their ‘Leather Scraps Bag’ and creating a timeless staple Core Line. From nylon, denim and leather accentuated with contrast stitching and RIRI zips, YEF STUDIO is committed to presenting a broader menswear spectrum. They are reworking the classics whilst providing a legitimate alternative to the norm.