HYPE: Ksubi Summer ’24 collection Paradise Lost

Ksubi was founded in 1999, and quickly gained a reputation as one of Australia’s hottest fashion labels. Our legacy was established. We became known for our DIY, rebel attitude and our now-iconic distressed denim and box cross logo. It wasn’t long before our signature look caught the eye of some of the most influential people in music and fashion.

Welcome to Paradise Lost – an escape for the rebels. Host to the luminaires and renegades, where wild parties, sunburnt skin and promiscuous relationships prevail. Luxury with a side of debauchery, maximum pleasure and minimal pain as Ksubi revels in an endless vacation for their Pre-Fall ‘24 Paradise Lost collection.

For menswear, pastel denim, graphic resort shirts and lightweight fabrics set the tone for the season – luxurious and laid back with Ksubi’s iconic punk attitude. Collegiate branding and basketball inspired pieces bring adventure to the range with the Pick Up singlet and mesh shorts. Wide-leg denim favourites are introduced with the new Maxx Short and Riot Cargo Short. Cut off tanks paired with wax-coated and oil-blotched-stained denim brings Ksubi’s DNA to Pre-Fall ‘24.

For womenswear, raw edges, stud detailing and decon branding hits bring Ksubi’s signature punk attitude to key denim styles, with hero looks in worn stone-washes and Ksubi’s core ‘Authentik’ wash. Seasonal “Roasted” red denim, custom leopard prints and sheer fabrics bring a feminine, yet bold look to the range, perfect for statement outfitting or to be paired back with denim.