tomorrow x surge

TOMORROW, the sustainable and social activism brand has released a new collection with animal rights organisation, Surge.

Together and in partnership with five respected artists: George Gibb, Jo Kitchen, Pauline Rochault, Anthony Sudol and Kim Van Vuuren, they have created a sustainable collection to raise awareness and funds for the organisations’ animal rights work.

The Manchester based brand offer premium materials and garments in a more responsible and ethical way where every piece is made when an order is placed. The paired-back and sustainable range comprises of Peta approved, organic cotton t-shirts, hoodies and tote bags made from recycled fabrics. The colour ways are muted, offering a blank canvas for the illustrative prints that are printed with water-based inks, to prevent wastage and water pollution.

TOMORROW commits to an ethos that offers consumers a pathway to activism via their platform and collections, celebrating artists and key creatives in addition to shining a light on the social injustices of today’s world. The Surge Collection addresses and donates proceeds to the critical issue of animal rights, using art and creativity to amplify the voice of change. 50% of proceeds from the collection will be equally split between the artists involved and the other half donated to Surge.

Available now 

Images: The Earth Issue