Cult clothing brand HADES presents ‘Hell Is Other People’ for AW23, introducing four new designs alongside classic HADES pieces.

Founded in 2016, HADES is an independent British clothing brand. HADES first gained recognition for its classic knitwear and in 2022 introduced ready-to-wear concept collections.

HADES collections draw inspiration from counter-culture, radical figures, ideas, and history.  Operating around the ethos of producing locally, supporting craftsmanship and sustaining traditional techniques, HADES pieces are designed from their studio in the UK and handcrafted by ethical manufacturers. Their jumpers and scarves are handcrafted in Hawick Scotland, their cardigans are knitted in Spain and their skirts are constructed in England. Championing craft and responsible design, always using quality fabric, every HADES piece is made to last.

The release comprises three skirts with two unseen silhouettes, a new printed scarf and classic HADES pieces. All skirts – ‘No Exit’, ‘Satre’ and ‘So This Is Hell’ – are screen printed by hand in London, and feature a unique print inspired by the line “So this is hell”. The ‘No Exit’ slit skirt depicts an abstract living room in dark indigo and black, and the asymmetrical ‘Sartre’ skirt and the ‘So This Is Hell’ straight skirt are screen printed with vintage French fabrics, reimagined in bright colourways – scarlet and apricot contrasting on the front and back of the ‘So This Is Hell’ skirt, sky blue and mint splintered on the ‘Satre’ skirt. The ‘Narcissus’ scarf is available in turquoise and red and ivory and black. ‘Hell Is Other People’ also includes their classic Carrington Cardigan embellished with signature HADES handcrafted Greek Mythology buttons, hooded scarf and the HADES logo scarf in new and original colourways. 

On the collection HADES have commented:

“The philosophical inquiry of the Existentialists has always been an influence on HADES. Jean Paul Satre’s play is the apotheosis of his theory and ideas, it’s a pleasure to see it performed or to read. ‘Huis Clos’ in particular is fascinating as it so brilliantly explores the ‘damned if you do, damned if you don’t’ interrelation of human contact. This was a challenging collection to create, but how could it be any other way when dealing with existentialism and phenomenology?