PUMA and fashion brand Maison Kitsuné have partnering together for the first time for a full collection, merging the brand’s Paris-meets-Tokyo aesthetic with PUMA’s classic styles and sport heritage.
The PUMA X MAISON KITSUNÉ collection takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné’s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA’s DNA, to create a fresh and unique collection.
MAISON KITSUNÉ designer, Marcus Clayton says the brand “has a history of making collaborations with different types of brands, and PUMA seemed like a perfect match to push the street style side of Maison Kitsuné, and of course, reaching out to a new audience. “I’m also a big fan of PUMA so we couldn’t say no to this great opportunity.”
Marcus explains “the design process started by thinking about a lived-in, iconic sportswear wardrobe that you love to wear that doesn’t look like gym wear or high-performance apparel. We also wanted to have a unisex and comfort element to be evident across the collection.”
Maison Kitsuné’s signature elevated basics merge with classic PUMA silhouettes for the collection that Marcus describes as “Modern Heritage Classics”. The colour palette plays with different shades but keeps it mostly tonal and earthy. Rubberised finishes and authentic co-branding help make this a collection that’s the epitome of chic street style, with Maison Kitsuné’s signature Fox logos seen throughout the collection.