TOMORROW is a brand for curious, compassionate individuals seeking thoughtful design and tools for advocacy. Using sustainable clothing as a pathway to activism, TOMORROW strives to model what is possible – amplifying voices for change, educating and engaging communities with the stories behind their designs whilst providing information about the World at large.
TOMORROW believes that businesses should be built with a mission to do good. Although small, TOMORROW is committed to doing what they can. Whether it’s making the people, they interact with more aware of society or raising money for causes they believe in. TOMORROW’s mission is to bring the values espoused by the personal lives of individuals to the clothing they wear.
TOMORROW’s Skid Row Collection highlights the ongoing issues in the downtown area of L.A. collaborating with photographer Suitcase Joe and artist Travis Keller to bring a collection of four t-shirts, two tote bags and one hoody with 50% of the proceeds going to the The Suitcase Joe Foundation and the artists themselves.
TOMORROW’s Skid Row Collection highlights the ongoing issues in the downtown area of L.A. collaborating with photographer Suitcase Joe and artist Travis Keller to bring a collection of four t-shirts, two tote bags and one hoody with 50% of the proceeds going to the The Suitcase Joe Foundation and the artists themselves. Skid row is a 54-block area in downtown L.A. and the epicentre of L.A.’s homelessness crisis, with over 12,000 homeless people passing through each year and thousands living in the vast network of tent encampments that line the sidewalks.
Suitcase Joe is an anonymous photographer who has been documenting L.A.’s Skid Row for half a decade – and alongside artist Travis Keller – has collaboratively joined forces with TOMORROW for a capsule collection aiming to empower the voices of the community and solve the homeless crisis on Skid Row.
TOMORROW commits to an ethos that offers consumers a pathway to activism via their platform and collections, celebrating artists and key creatives in addition to shining a light on the social injustices of today’s world. The Skid Row area of L.A. became the place for people who were experiencing homelessness to go in 1975 and to this day the situation is still very much the same. With conditions that haven’t improved and new struggles to deal with, e.g. Coronavirus, for many in the community, missions and volunteer organisations are key and are their only means of survival.