Name: Henry McCready. Age: 23 University: Nottingham Trent University. Course: BA (Hons) Fashion Design. Describe your Design Aesthetic in 3 Words. Utilitarian, Functional, Innovative
Interview By Sophie Roberts
Whatmessage or story do your designs portray?
The collection was based around the concept of‘studio scraps’, working with designers and mills from around the UK. It’sabout sustainability and responsibility working with their offcuts, scraps andtest pieces. Promoting this further by turning the production markings into agraphic that was engraved into the back of the denim jacket. The ideas of mygraduate collection reference mental health: looking at the beauty andfragility in young people today. With references to the functionality ofuniforms from both military and workwear while taking influence from sportswearwithin my designs.
Whatis one career aspiration that you’d most like to achieve?
I hope towork with like-minded people to create something that is not only sustainable,but truly responsible design without diluting the overall innovation in design.Looking at the possibilities of creating a circular product and trulyquestioning every stage of production to aim for a minimal impact on theplanet.
Whatdo you think is the biggest issue facing the fashion industry today?
Being thesecond largest polluter in the world, I think it is not only the amount we’reproducing and consuming but also the stages leading up to the garment being ona hanger. The carbon footprint is a major issue but I think another majorproblem is what we’re leaving behind, from the initial making of the fabric andtoiles to the final products. The large amount of offcuts that are going tolandfill due to the nature of garment manufacturing is something that I aimedto reflect and respond to within my work.
How do you think the pandemicis going to change the way we consume fashion?
I believein the future people are going to want more unique products that are individualto them. Whether it through the adjustments of fit or material choice orinterest in something that has a story to tell and will develop and grow withthem. I’ve seen this first hand from the feedback and the individuals that havepurchased my jacket that was featured at Graduate Fashion Week. There was astrong interest in the design but also the origins of the material.
Howis your concept design going to translate to something people can wear ineveryday life?
The designis built with a focus on construction, functionality and longevity. It may notappeal to a large audience but I try to design in a way that the unique piecesand commercial design are not too drastically different for this collection.The small changes include changing lengths of details or adding new fasteningsto using end-of-roll material for non-patchworked garments. With the offcutsgoing back into production for other garments.
Whathas been your biggest inspiration to create fashion?
The biggestinspiration for me is my interest in how a garment performs and serves apurpose. This naturally brought a fascination with military clothing andarchives. Looking at how every little detail has a function and purpose.
Wheredo you see yourself in 5 years’ time?
In 5 yearsI hope to be working within a company that has a strong focus on inspiring,innovation, sustainability and responsibility to bring truly unique new design.