Outernet London and London College of Fashion, UAL partner to bring physical fashion to a metaverse venue

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Outernet London and the Fashion Innovation Agency based at London College of Fashion, UAL, have come together on a collaboration displayed across the vast floor to ceiling, 360 degree wrap around screens housed in the Outernet district – the most advanced immersive space in the world, situated at London’s Tottenham Court Road. This brand-new immersive media and culture district aims to bring immersive experiences to the high street by revolutionising customer engagement and providing a platform to showcase physical assets alongside the digital.

Earlier this year, the Fashion Innovation Agency (FIA) were the first to explore Outernet London and the capabilities of its fifty-foot-high screens in an exclusive content partnership. The project has been documented in a brand-new short film. now available to watch on FIA’s YouTube Channel

Matthew Drinkwater, Head of the Fashion Innovation Agency at Head of London College of Fashion, UAL said:

“At a time when physical retail has been under pressure, the arrival of Outernet London will return a sense of wonder to the capital. These giant digital backdrops will allow us to create engaging immersive retail experiences, where the collision of digital content with live entertainment and shopping provide a truly unique experience for each and every visitor.” 

LCF, UAL Press