2017 PRE – MOBO AWARDS
On October 20th, ASBO featured front and center on the press line of the 2017 Pre MOBO Awards in Canary Warf. Back for a third year, the event kicked off the lead up to the main MOBO Awards Show, to be taking place in Leeds on November 29th.
First up on the carpet were performers and the newest R&B group Mic Lowry. Taking the stage to perform their track 'Can’t Lie' in their 2017 EP Mood. As previous Nominees, the boys were extremely excited to take to the stage at the awards ceremony. They said “It means a lot. It’s part of the community especially with R&B Music in the UK we are trying to bring that into the mainstream market. MOBO is a big part of that they champion music of black origin it’s in the name and it feels really good to be a part of the community that celebrates that.”
Speaking on their new EP Mood, the group spoke about how it feels to finally have it out and what it has been like for them since the release in October. “It’s been amazing. We’ve been working on the songs for the best part of this year so we’ve been sitting on them for a while. We have taken a different direction with this project it’s much more R&B and we’ve been involved with everything, making the songs from scratch”
Another artist we were lucky to speak to, was R&B female artist on the rise, Cherri V, who more than came through, and was another performer on the night. She has been making waves on the UK R&B scene and has just released her single 'Leave Me Be'.
Speaking on her attendance at the event and on being part of the MOBOS, she said “I’m really, really, really excited, I’m so happy to be performing among such amazing artists and nominees and I’m looking forward to getting my message across".
First time performer, Josh Daniel, was at the show; he spoke of his first time being part of the show: “It’s the first time I’ve been invited to the MOBO show and my first time being asked to perform, so to be here is such an honour. I’m massively excited.”
Before wrapping up, we had the pleasure of catching up with the queen of the night Kanya Kind, founder and CEO of the MOBO's. We spoke to her about the original conception of the MOBO'S as well as the legacy of the organisation: “What I wanted to do was to give a platform for genres in music that were unappreciated and not celebrated at the time.”
“The legacy of the MOBO organisation is to provide a platform, and many platforms for exceptional creative talent whatever sector they are in and enable them to be the best they can be, by giving them the support and connectivity that they need to reach the top."
Finishing the night, Kanye spoke on what it feels like putting on the 22-year running awards, and what we can expect from the main show next week. “I never get used to it, because every show is different. We do so many different things to the lead up to the MOBOS AWARDs. The excitement and energy that we have I feed off phenomenal talent we have around, so I’m really looking forward to the 29th of November - it’s going to be such a memorable show and I can’t wait to be there and be proud of what everybody has achieved."
The 22nd Mobo Awards will take place on Novemeber 29th 2017 at the First Direct Arena in Leeds and will be broadcast on Channel 5
Written and photographed by Seneo Mwamba