The limited-edition range, available exclusively from Rough Trade and Goldsmith Vintage, draws on the cultural interplay of vintage fashion and independent music, and features a charming design, created exclusively by Kate Prior.
Printed on Goldsmith Vintage sourced preloved tees, sweatshirts and hoodies in seasonal colours – making every piece unique – the eye catching, technicolour illustration features both the Rough Trade and Goldsmith Vintage logos incorporated into loveable characters expressing a mutual love of fashion and music.
Shot around Portobello Market, home to both Rough Trade and Goldsmith Vintage stores, the shoot encapsulates the playful community spirit of this world renowned mecca for both vintage fashion and vinyl records.
Every piece is unique but forms part of a limited capsule of 280. Emily Waller, Head of Brand and Content at Rough Trade comments “Rough Trade is really excited to collaborate with Goldsmith Vintage once again, producing a unique capsule that lovingly acknowledges the synergy between vintage clothing and building a personal record collection.
Every piece in our line is as individual as the person wearing it and indeed, their taste in music. Something to be truly celebrated. In the era of hyper consumerism, we are proud to promote the longevity of the items we sell while combining our great love of the physical music format with quality pre-loved clothing and the bold brilliance of illustrator Kate Prior.”
The technicolour, unisex capsule celebrates the nation’s enduring love of vinyl and vintage clothing