Name: Maya Loyez. Age: 24. University: Southampton Solent University. Describe your design aesthetic in 3 words? Bold .Avant-Garde& Complex
Interview: Sophie Roberts
What message or story do your designs portray?
The ocean was the creative force behind mydesigns with two opposing themes - the abundance of sea life, and underwaterbeauty threatened by the plethora of plastic waste dumped by humans. However,it was the Haenyeo women who harvest seafood by free diving to the ocean floor,who became the inspiration behind my final collection. I took colours and moodsfrom their drab full body wetsuits and contrasted them with the brilliantcolours and shapes of the sea. I chose materials for their fluidity to simulatewater movement and tried to create an image of a diver emerging from the seawith the day’s catch covered in items such as jellyfish and corals. The Haenyeounderstand the need to protect our precious seas and all life within. I want mycollection to be a vivid reminder that we must all reduce our consumption ofplastic and preserve the natural world for future generations.
What is one career aspiration that you’d most like to achieve?
CreativeDirector of a luxury fashion house.
What do you think is the biggest issue facing the fashion industry today?
I would putsustainability at the top of my list. While many brands are making an effort,fashion still has a long way to go before it is considered asenvironmentally-friendly. From energy-consumption, to pollution and waste,fashion leaders will need to take positive action rather than just smallmeasures which they can use as a marketing platform. Demand for change is beinglead by the young, who increasingly state that they will pay more for productsthat have the least negative impact on the environment. Sustainability is thebiggest challenge and the biggest opportunity, both for the market and for theplanet.
How do you think the pandemicis going to change the way we consume fashion?
Fashion executives are very aware of the threat of geopolitical instability and therisk of recession, this forces them to take a cautious approach to runningtheir businesses and plan for risks this year and the next one. At the sametime, the future of fashion weeks is uncertain due to travel restrictions andsocial distancing rules. Big brands are abandoning the traditional catwalk andgoing digital. Online streaming of catwalk shows without guests might become anew normal for the fashion industry.. The way of consuming fashion will behighly affected by the economic situation of any individual. Pre-lockdownpeople enjoyed clothes in a different way, and being at home or working fromhome has changed the way we dress daily. Also not being able to attendshowrooms or fashion shows will dramatically change the way we perceive newclothing creations or new trends.
How is your concept designgoing to translate to something people can wear in everyday life?
I have already created a collaboration design project for Marine Serre as a universityproject. The collection was based on the Haenyeo collection mixed with marinelife and the style of the fashion house Marine Serre. I combined my prints withher unique ‘Moon’ logo and added diving features to create a ready-to-wearcollection with a range plan suitable for people to wear on everyday lifeincluding accessories.
What has been your biggestinspiration to create fashion?
There are so many things that inspire mesuch as arts, colours, fabrics and artistic techniques in any of their endlessways. But I would say that my biggest inspiration was Josep Font, ex CreativeDirector of the Spanish fashion house Delpozo. Hisstyle and creativity had inspired me to the point of crying with happiness whenI watched his fashion shows.
Where do you see yourself in 5 years’ time?
I’d like tohave gained as much experience as I could in terms of fashion production,business and marketing, materials, textiles and sustainability. The idea is toknow how a successful fashion brand works to be able to have my own or to workas a creative director of an existing one.