Name: Katie Gedling Age: 23 University: Northumbria University Course: BA (Hons) Fashion Describe Your Design Aesthetic In 3 words? Modern, Oversized and Layered.
Interview: Sophie Roberts
Whatmessage or story do your designs portray?
Purposeful,responsible design is at the core of my personal practise and underpins theresearch and development of my graduate collection. My designs not only portraythe story of my Grandad’s career in the high-risk industry of coal mining butspecifically draws inspiration from the continuous organic cycle between theextraction and exploitation of the earth’s resources. Highlighting the currentneed for sustainably conscious thinking within design by suggesting howeveryday athleisure garments can be developed to fully utilise deadstockmaterials.
Whatis one career aspiration that you’d most like to achieve?
It’s hardto imagine where my career will lead but one thing I’d like to achieve is towork in sustainable and ethical athleisure design. Taking inspiration from thepast and combining this with the new to help create innovative products thatappeal to the modern consumer and really push my creativity.
Whatdo you think is the biggest issue facing the fashion industry today?
Sustainabilityis an ongoing issue we face in the world, and in my opinion, currently thegreatest issue to overcome in the fashion industry. With evidence of a largeenvironmental impact, the constant rise in ‘throwaway’ fast fashion andcontinuous overconsumption, it’s more important than ever to design forlongevity and with a garment’s lifespan in mind. I think it’s essential to beas environmentally conscious throughout the design and production process aspossible, thinking about both before and after a garment is worn.
Howdo you think the pandemic is going to change the way we consume fashion?
Technologyhas continued to advance so rapidly over the years’ and it’s more than likelythat the pandemic is going to make us even more reliant on online platforms forfashion consumption. Internet surfing, social media and mobile apps have neverbeen so instantly accessible, and in a time where physically visiting shops isso restricted, online alternatives must appear much more appealing toconsumers.
Howis your concept design going to translate to something people can wear ineveryday life?
My aim was tocreate designs that could easily be adapted and become suitable for everydaywear. Creating oversized silhouettes in technical fabrication with adjustablefeatures and multiple fastenings: to allow the wearer to alter the garments tosuit their personal style. Also, developing a minimal waste pattern cuttingtechnique with pattern layouts and mass cutting in mind, to produce as littlefabric waste as possible. What has been your biggest inspiration tocreate fashion? I’ve always enjoyed art and design: I think it’s the creativefreedom that I love so much. When I did Textiles at A-Level, that was the firsttime I’d ever really taken a textile that step further to create somethingwearable. That was when I knew I wanted to pursue fashion in order to develop agreater understanding of how to design and construct for the body.
Wheredo you see yourself in 5 years’ time?
In fiveyears’ time, I’m hoping to have continued gaining experience in the industry asa designer, working as part of a team that strives to create exceptionalproduct with a sustainable mindset and that keeps challenging the boundaries offashion.