Pharrell Williams Fronts New G-Star Raw Campaign

  G-Star

G-Star

The campaign features the brand’s co-owner Pharrell Williams, alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. It is more than just a campaign, the imagery and video below sees some of the most talked-about stars of the moment, showing how they wear the iconic G-Star Elwood in their own unique way.

  G-Star

G-Star

The campaign also previews G-Star’s latest product innovations — Earth Colours — new and all-natural dyes applied to the iconic Elwood design, and the second series of G-Star Elwood X25, curated by Pharrell Williams, that is expected to launch later this year.

  G Star

G Star

Ash Allibhai