Japanese Style Tribes

Japan is known for its innovative and expressive fashion - a country that brings fresh style tribes to the drawing board every year. Aiding this is Japan's vibrant and innovative youth culture, whose highly supportive freedom in creative appearance can be seen not only to encourage the trends but to expand on them and influence them too. 

Mori Girls 


The word mori is Japanese for 'forest', so the style it describes is quite self-explanatory. 

Mori Girls link their clothing to the image of a quiet life in the forest. They often sport quirky, vintage and handmade clothing with flat shoes for comfort. This is a softer look than many of other popular trends, with the girls often wearing their hair in its natural state, with little or no makeup.  

This trend certainly isn’t new but its continued popularity gives it a highly desirable status. 

Yamu Girls


This trend is similar in concept to mori, except the Yama Girls prefer a mountainous landscape. 

In short Yama Girls are dressed to embrace the outdoors while looking trendy. The term was unofficially founded by blogger Yuri Yosumi, who posted photos of trekking on her blog.

Their clothing and accessories focus on bright colours, stripes and bold and Nordic patterns.  Often waterproof trousers are replaced with skirts, leggings, and leg warmers; however, functionality is still key, with every made to be sturdy and comfortable. 

Harajuku girls


This term originated in Harajuku, a district in Tokyo. 

It started when teenagers in the district combined traditional Japanese clothing i.e. kimonos and geta sandals, with modern clothing where previously the younger generations were taking their primary fashion influence from western clothing. 

The style combines a wide range of differing influence. 

Harajuku promotes the mixing of styles, mismatching of colours and patterns, that mesh western and the traditional styles.   

An iconic example is the combo schoolgirl uniform with either the goth or punk look.  Harajuku style is increasingly well-known thanks to Gwen Stefani’s use of it in her music videos.



This is one of the most extreme, the aim is to dress in Victorian and Edwardian clothing with a Rococo influence. 

Often the aim is to look as much like a doll as possible. It is inspired by Victorian children’s wear, the French Rococo period, goth-inspired darkness and Japanese anime.

This style uses a lot of very intricate makeup so may take a while to perfect, but the finished product is undeniable impressive. 

Oji Girl


Oji Girl is short for Oyaji Kawaiiwhich means cute old Grandpa. 

Girls in this trend would wear old fashion gentleman clothes from either the old British or American eras.

The style is very classy and focusses on late Victorian and Wild West/Gold rush eras. Think woven vests, canvas pants, button down shirts, bow ties and oxford shoes.  Clothing in this style is all in muted colours i.e. browns, beiges, khaki and dark oranges. Whilst the materials usually consist of argyle, tweed, gingham, pinstripes and plaid.  Accessories could be rounded glasses or monocles, leather belts and handkerchiefs.   

Oyaji Girl


Oyaji Girl is focussed more on comfort than it is on fashion. 

It describes girls who wear loose-fitting clothes, never wear makeup and just generally appear more androgynous.  

However, the trend has expanded to include a lot of branded comfort wear and also sportswear. It has also increased in popularity alongside the recent upsurge of androgynous models and fashion trends.   

French Toast Girl


The style is very minimal but stylish.  

A French Toast Girl is inspired by the French fashion and has obviously mastered the art of basic fashion staples. Their wardrobe will consist of many classic striped tees, denim pieces and a variety of canvas shoes in neutral colours. This is a comfortable but chic look that is very popular.