Beautycon London 2017

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On 2nd December, Beautycon returned to Kensington Olympia for the third time, and I was lucky enough to go and check out what all the hype was about. For those of you that don't know, Beautycon is an annual beauty convention, thanks to our friends across the pond. The event that started in America has gained so much success and popularity that they decided to bring it to the UK. With this year's event bound to be stronger than ever, I decided that as a beauty lover myself, it was time to see what I was missing out on. The event promises a range of stalls that you can buy beauty products from... but the best part? It’s all at discounted prices. What’s not to love?

At this year's event, we saw the likes of NYX, Lime Crime, PIXI and Makeup Revolution, to name a few. There’s definitely something for everybody. If you want products that’ll give you full glam or something more subtle, you’re sure to find it at Beautycon. It’s also great to see both high street and high-end beauty brands at the event. Whether you’re a boy, a girl, young or old, it’s safe to say that everyone is welcome. To my surprise, I noticed that most of the audience seemed to be young girls, ranging from the ages of around 13-16. It was quite overwhelming to see such youth so invested in the world of beauty and makeup. Even though I think it’s great for the younger generation to feel comfortable with expressing themselves, I also think it’s important for them to enjoy the freedom of being young, and at ticket prices ranging from £30-£120, I was shocked to see so much of the younger generation attending,

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Help was on hand for everyone to try all the products out before buying. which seemed ever so popular… But, If you’re like me and get easily impatient, maybe this isn’t the event for you. The queues were horrendous, although I understand why. The other part of the event focuses on celebrities, internet sensations and makeup artists that attend the event. This year we saw, Alesha Dixon, Maya Jama, Lottie Moss, Jordyn Woods, Sammi Maria, Sherlina, Lauren Pope and the list goes on. These celebs and influencers were up for conversations and quick fireside chats for us to listen to. It was great to be able to hear everybody's experiences and views on the beauty industry.

If you got the social package worth £120, you had the chance to meet influencers and have your photo taken with them. Personally, I don’t think the ticket price was worth it as I saw many of the influencers walking around freely. Saying that, the tickets sold out and seemed a huge hit with younger and older fans.

 Maria Hatzistefanis - Rodial founder.

Maria Hatzistefanis - Rodial founder.

Overall, if you can stand the queues, fancy treating yourself to the latest beauty products and listening to the industries professionals then I think this is great for you. If you’re only worried about buying the products then I’d save the £30 and get purchasing online!


Written by Yasar Torunoglu

Images by Deborah Mayisa @deborahmayisa

04/12/17

james may