EJDER Continue to Inspire

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EJDER continue to provide us with the best labels you can get in the city. Currently in stock, include Places + Faces, Neige, 424 and Drôle de Monsieur. Alongside teaming up for exciting collaborations, EJDER is often seen transforming the underground store to London's best underground party.

The online retailer who opened shop with the help of Appear Here and 24 Hour Club, in a disused public toilet in Old Street tube station, has been at the front of London's streetwear scene. They've been traveling the world hosting pop-up stores in the likes of Paris and Toronto, allowing them to branch out to a large audience.

Most recently EJDER teamed up with A$AP Mob’s member A$AP TyY. A$AP Mob’s increasing involvement in fashion isn’t leaving any member behind, with their members being highly revered in the fashion industry as icons, including A$AP Rocky, Ferg and Nast, as well as the recent AWGE X Selfridges pop-up. A$AP Rocky’s AWGE collective set up a bodega themed store in Selfridges stocking a range of 150 items, from limited merch to sweets and toys. This time, A$AP TyY has teamed with London's EJDER store for a collection called “Bike Life”.

“Bike life is unity, Bike life is culture,” TyY said in a recent interview. “It's people that come from all over the world that unite for one cause, to ride and have fun and have a good time.”

TyY’s introduction to the bike life came from DMXs 'Ruff Ryder's' video. Watching the riders perform stunts on ATVs and bikes through the streets. The collection was inspired by TyY’s love for the bike life scene, notable as he is often known as the daredevil of Harlem and New York's leader of the bike life scene. The influence of the bike scene is evident in the collection, combining streetwear with a motocross aesthetic into the products. Buying his first bike when he was eleven, a BMX of course, TyY surrounded himself with bike culture before pedaling his way to motocross, honing in his skills in the streets of Harlem. Although native to Harlem, TyY says he has a spiritual connection with London, wanting to bring the two together, leading to the collaboration with EJDER.

The collection featuring a hoodie and bumbag in black, both covered in neon green and purple designs, were released in store on the 2nd November with an online release imminent. A$AP TyY paid an appearance to the store on release day to meet fans before heading to the launch party, held on Shoreditch’s Ace Hotels top floor. The seventh-floor rave went on until the early hours of the morning, with performances from A$AP TyY and other guests including Amy Becker and SWNSNG. The collection of artists filled the room with energy throughout the night, and a free party at the Ace Hotel really couldn’t be missed.

The collection featuring a hoodie and bumbag in black, both covered in neon green and purple designs, were released in store on the 2nd November with an online release imminent. A$AP TyY paid an appearance to the store on release day to meet fans before heading to the launch party, held on Shoreditch’s Ace Hotels top floor. The seventh-floor rave went on until the early hours of the morning, with performances from A$AP TyY and other guests including Amy Becker and SWNSNG. The collection of artists filled the room with energy throughout the night, and a free party at the Ace Hotel really couldn’t be missed.


Otis Anderson@otis_anderson

08/11/17

james may