Creative, Model and Sneaker Enthusiast Aleali May Collaborates with Jordan

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Model, stylist, sneaker enthusiast, and one of Instagram's favourite fashion influencers, Aleali May recently released her collaboration with Jordan brand. This was her first official collaboration with the brand - only the second woman to collaborate with Jordan so far - and, judging by the success of the release it may not be the last. The first female co-designer for Jordan was Vashtie Kola, back in 2010, but May’s release of her 'Satin Shadows' collaboration is the first to release a pair available in men’s and kids sizes.

The collaboration showcased the iconic Air Jordan 1, nodding to the Retro High OG 'Shadow' image. However, the sneaker has new life breathed into it, by her re-envisioning the classic shape by utilising premium fabrics, such as corduroy and satin, adding her own flavour to the original black and grey colourway. Regarding the new collaboration, May stated, “it’s the culture supporting the culture.”

May’s take on the classic Jordan shoe embodies a clear sense of nostalgic value, allowing us to learn more about her, since she delved into her roots for inspiration. Designed in the image of her LA home city, the combination of fabrics shows her love for Jordan satin shorts and alternative to a complete satin build. The feature of corduroy pays homage to the corduroy house slippers her father and uncles used to wear, with the chenille Swooshes adding reference to the ones seen on vintage sportswear jackets. “The thing with the vintage jackets is that you’re doing sportswear, too, [and I like] when it ties back, especially to a sport because it is sportswear. I didn’t want to make it too fashion-y. I wanted it to play both sides,” May explained.

The release of the reinvented luxurious shoe was celebrated at her exclusive pop-up shop, held from undefeated LA, where friends, family, and customers came to show support. Prior to this release, May had designed a pair of Jordan 6’s entitled “Millennial Pink”, a pair even more exclusive than the Satin Shadows. In fact, the shoes were so exclusive that they were never up for sale, and were only available to May’s ‘friends and family’.


By Anesha Ramikie

09/11/17

Image credit:

james may