The Resurgence of Rave Culture in Fashion

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The 90’s was the decade that bought us so many fads; Beanie Babies, Reebok Pumps, high platform shoes, neon’s galore, bleached hair, the Spice Girls, boybands and of course, Ricki Lake.

But one of the things that the 90’s is really renowned for, is the birth of the rave scene. Rave music started out in huge concrete warehouses that vibrated all night long with the thud of frenetic bass notes. Not only did it influence the world of music, from techno music to happy hardcore, but it had a heavy influence in the world of fashion as well. Over time, it underwent a process of democratization. This component of underground culture gradually led to the development of a rave universe, complete with its own fashions.

Not so long ago, the rave phenomenon was often singled out for criticism; due to it’s connections with underground drug scenes. Whilst the 90’s rave movement never really died out, it had a huge revival during the pop culture scene in 2012. However, the movement has now taken on a unique lane of it’s own, being incorporated into exhibitions; for example the interactive, multi-sensory exhibition presented by the Scale collective at La Gaité Lyrique (Paris) in early 2016.

Rave culture, long confined to the underground and to certain notions about the transgression of social conventions, now finds itself at a turning point. Today, it’s an active driver of night life all over the world. The electronic music dance floor is a catalyst for the visual arts, social/ political protest and a specific lifestyle. In response to current tensions or fashion trends, it gets people from every socio-cultural category and age group to gather in common spaces.

Today, artists and fashion designers are turning to this cultural heritage and the Nineties techno aesthetic for inspiration. Many houses and creators seem to be “under the influence,” such as Jeremy Scott, Kenzo, Miu Miu, Nasir Mazhar and the rising designer Matty Bovan, who collaborated with Miu Miu on its Cruise Collection for 2017.

Ash Allibhai
Image Credits: Dhruva Tripathi (F Trend India)