After over 30 years of shared history and era-defining looks, adidas and Oasis have announced their new ‘Original Forever’ campaign and exclusive Oasis Live ‘25 apparel collection—a celebration of their enduring cultural impact. 

The relationship between adidas and Oasis has always been part of a broader intersection of football, fashion, and music in the UK and beyond. The ‘Original Forever’ campaign film celebrates this lasting connection, following euphoric crowd-surfers as they journey through each historic era that Oasis has touched, with the adidas brand consistently at the helm. Set to the soundtrack of ‘Live Forever’, the defiant and optimistic breakout track from Oasis’ debut album Definitely Maybe(1994), we see iconic moments from Knebworth to Heaton Park, Wembley to Rio, building to a crescendo of Noel and Liam Gallagher together waiting in the wings, ready to take on 2025.

Taking inspiration from the styles that Oasis immortalised in the 90’s – and have continued to wear ever since – the adidas Originals x Oasis Live ‘25 collection features a co-branded 26-piece range of timeless adidas staples in various colours. The collection includes Firebird tracksuits (a favourite of Noel’s), raglan sleeve jersey), bucket hats and coach jackets (a style featured on Liam in the ad). 

“Adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style. This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history. ‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,” Chris Walsh – VP Brand, adidas.