Images: @haydonperrior

Roei Derhi is a fashion designer and Placebo founder. On his graduation fashion show at Shenkar College in 2016, Roei was recruited by H&M and moved to Stockholm to be a part of the brand design team.

Derhi’s digital fashion journey started four years ago with the urge to reinvent sustainable fashion. Today, Derhi is the creative director of Placebo and a lecturer in Shenkar’s fashion department.

Placebo is a high-end phygital fashion brand founded in Sweden. Valuing innovation in fashion and technology, Placebo defies and challenges traditional fashion norms as we know them. Catering to gamers and digital fashionistas, Placebo prides itself on creating signature pieces that suit every size, gender, and age. Placebo is for everyone!